Product Manager – Web3 Martech

Product Manager – Web3 Martech

Are you seeking a new B2B SaaS product management role in the web3 sector?

We are looking for an experienced and strategic Product Manager (based in Europe) to lead the evolution of our web3 marketing platform, Balloon.xyz. This role requires a forward-thinking leader who can deeply understand customer needs, industry trends, and the competitive landscape. We are seeking a results-driven product manager to collaborate with cross-functional teams and ensure successful product delivery. The ideal candidate will have a proven track record in strategic product management and excel at transforming business goals into actionable product plans.

Job Description

• Collaborate with senior leadership and the product team to define and refine the product strategy, ensuring alignment with the broader business goals and vision.
• Drive long-term product roadmaps that position our platform as a leader in the Web3 space.
• Conduct in-depth market research, competitor analysis, and customer interviews to understand their needs – using insight to shape strategic product decisions and new features.
• Regularly engage with the broader team to ensure strategic alignment – presenting product updates and proposed plans.
• Translate customer needs, market trends, and business objectives into high-level requirements that guide product development, prioritizing features that deliver the highest value to customers and the business.
• Partner with engineering, design/UX, marketing, BD & PM teams to ensure smooth product execution.
• Oversee the entire product development lifecycle, from concept to delivery, ensuring that the process is agile and iterative. Serve as a key communicator between cross-functional teams, ensuring that all parties are aligned on priorities, timelines, and product direction.
• Provide regular updates to senior leadership on product performance, roadmap, and strategy.
• Define and track key performance indicators that measure the success of the product – using data-driven insights to guide continuous improvement and product strategy.

Skills & Experience

• 3+ years of product management experience in web3, blockchain, or related roles.
• B2B SaaS experience with a strong emphasis on product strategy.
• Based in Europe/CET timezone
• Good understanding of the web3 industry, web3 technology, and a passion to learn more.
• Demonstrated ability to define and execute product strategies and product roadmaps.
• Strong experience with customer and market research, including trend analysis and competitive benchmarking.
• Excellent communication, presentation, and relational skills.
• Familiarity with agile methodologies and product management tools.
• Experience in a startup or fast-growing tech environment is preferred.
• A collaborative, adaptable mindset with a focus on problem-solving and delivering results.

Benefits

Does this sound like the perfect role for you? Want to understand what we have to offer? Alongside an exciting opportunity to join a fast-growing and innovative company at the cutting edge of an exciting new industry, you’ll also benefit from:

• Remote working with flexibility on working hours, allowing you to balance your life and career to enjoy both to the fullest. We’re accommodating of people’s needs and do not believe in timekeeping or logging hours.
• Competitive salary.
• Flexible vacation time, including a 20-day holiday allowance plus national holidays.
• Strong Vision, Mission, Values, and Leadership, as well as a strong focus on our people.
• Flexible career development opportunities with advancement into leadership as we grow.
• Work alongside talented and motivated colleagues in a fast-growing and innovative company.

About Protokol

Protokol builds custom Web3 solutions, products, and dApps. As a specialist Web3 partner, we are experts in Blockchain, NFTs, DeFi, DAOs, and more – sitting at the forefront of our industry. Our global team collaborates with start-ups, enterprises, and brands to help them understand and unlock their Web3 opportunity through our range of development and consulting services.

About Balloon

Balloon is a marketing platform designed to help brands understand, grow, and connect with their web3 community. Teams are provided with a powerful web3 CRM, token creation, community analytics, and management platform – helping to drive user acquisition, engagement, and long-term retention. Balloon provides web3 projects with insight into their community members’ activity and how they are interacting with the brand on-chain. This data is used to craft impactful campaigns, initiatives, and outreach across multiple touchpoints – building deeper relationships with users. Whether targeting and acquiring new members or enriching the experience for current users, Balloon offers all the tools needed to prioritize the community and foster growth in web3.